posted May 03, 2007 05:03 PM
Hello everyone.
Here's the News to Use (as chanel says)
quote:
I wrote today about the latest controvesy surrounding the Television Bureau of Canada (TVB), a self-regulatory agency that must approve all commercials that air on Canada's private broadcasters.Chanel decided not to advertise on television this spring after the TVB asked it to pixelize (blur) a woman's body parts in a lipstick commercial and/or air the commercial after 9 p.m.
It's a bit of a he said/she said story. Chanel says it was initially told to pixelize about one-third of the spot and air the commercial after 9 p.m. But TVB president Jim Patterson says the agency was willing to approve the ad without pixelation after 9 p.m.
Either way, Chanel has made the decision to leave television advertising out of its spring campaign.
Chanel created two versions of the ad. The standard European version and a tamer version for North American audiences, which was submitted to TVB. The North American version, which you can view here, reveals a little less of the nude body of Swiss actress Julie Ordon.
Here's the racier Euro version:
you can view it on: http://www.theglobeandmail.com/servlet/story/RTGAM.20070419.WBthehardsell20070419114726/WBStory/WBthehardsell/
So how do all of you feel about this commercial?
I personally think its great, its really not bad at all, Chanel has a select audience they market their product to, it's not for everyone.
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