posted December 29, 2006 08:52 AM
In this, the 2006 Holiday Season, it seems appropriate to reflect upon our yearly custom of giving; how it has changed, and what that may say about how we are changing as a society. This years reflection summed itself up in 2 words: gift cards.Innocuous and versatile enough to have an almost universal appeal, the gift card is here to stay. It's fast. It's easy.(It even eliminates the subtle twinge some of us feel when our gift is returned.)
Giving wasn't always this way you know.
Once upon a time, gifts were chosen with care; often made by hand. With few exceptions, the gifts given in that time expressed the esteem in which we held one another. This we expressed not in the cash value of the gift, but in the time taken from our lives to choose, find or craft it.
Another important consideration in that far off time (some 100 or less years ago), was that a gift reflect the recipient's tastes, personality and values. Once upon a time in our society, (if you'll forgive the flip-flopped cliche) to love someone..was to know them.
Perhaps we've come a long way since our simpler days with their simpler ways. Perhaps not as far as we'd like to think. Perhaps our industrial-corporate culture doesn't allow for the same familiarity and social contact that an earlier America did.
Perhaps our communication/technology obsessions have allowed us to spread our loved ones out so thinly, that we don't know them these days like we once might have.
Maybe the gift return lines got longer because the gifts got farther and farther off-target?
Could it be that we stopped giving the real gifts when we stopped putting our thought and time into the gifts we gave, and started thinking up ways to give up less and less of that time?
In the end, the moments of our lives are all we have to express how we feel about one another. Along come gift cards to save us even more time..maybe cheapen the gift a little. Money amounts to little more than coupons received in place of used up days that we gave to someone else: the company.
Only time and energy are of any value to the human soul...not scraps of government-issued paper.
If this season's reflections indicate anything at all, it's that we're an alienated lot. We're detached from our lives and our loved ones. Certainly more so than in days gone by.
Still, we haven't stopped giving, and in that there is hope and much to be thankful for.
This season comes but once a year folks, giving us the rest of the next to find a little time to get to know and love each other all over again.
Be good to one another. Happy holidays to you all.
Love,
daf