posted June 24, 2008 07:51 AM         

Even in an age when cynical sleuths can hyper-analyze stories for truth and accuracy, the occasional hoax still slips through the cracks. Such was the case with a so-called "lost Amazon tribe."

A few months ago, mainstream news outlets (including, ahem, Yahoo!) reported that a photographer had found a lost tribe of warriors near the Brazilian-Peruvian border. Photos of the tribe backed up his claim.

As it turns out, the story is only half true. The men in the photo are members of a tribe, but it certainly ain't "lost." In fact, as the photographer, José Carlos Meirelles, recently explained, authorities have known about this particular tribe since 1910. The photographer and the agency that released the pictures wanted to make it seem like they were members of a lost tribe in order to call attention to the dangers the logging industry may have on the group.

The photographer recently came clean, and news outlets, perhaps embarrassed at having been taken for a ride, have been slow to pick up the story. Now, the word is starting to spread and articles in the Buzz are picking up steam. Expect a lot more brutal truth in the coming days.

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What we do for ourselves dies with us. What we do for others and the world is immortal"~